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Lamb & Veal Media Kit

Reach 50,000+ Monthly Enthusiasts

The only website dedicated exclusively to lamb and veal cooking. Our audience is passionate, purchase-ready, and actively searching for premium products, local sourcing, and expert cooking guidance.

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50K+ Monthly Unique Visitors Growing 15% MoM
180K+ Monthly Page Views 3.6 pages/session avg
8,000+ Newsletter Subscribers 42% open rate
4:30 Avg. Time on Site 2× industry average
60 Premium Recipes Each 1,500+ words
100 SEO Score Google Lighthouse

Audience Demographics

Our readers are affluent, food-passionate, and actively buying premium ingredients and culinary products.

Age Distribution

  • 25–3418%
  • 35–4429%
  • 45–5425%
  • 55–6414%
  • 65+14%

Household Income

  • $100k+44%
  • $75k–$100k28%
  • $50k–$75k18%
  • Under $50k10%

Audience Interests

  • Specialty & artisan food products 89%
  • Wine & craft beverages 74%
  • Cooking classes & education 68%
  • Premium cookware & appliances 63%
  • Local farms & sustainable sourcing 71%
  • Holiday entertaining 82%

Buying Behavior

  • Shop at specialty butchers 85%
  • Buy online grocery/specialty food 67%
  • Purchase specialty cookware online 58%
  • Buy wine online or direct from winery 61%
  • Visit farmers markets regularly 72%
  • Cook 5+ specialty meals per week 54%

Ad Placement Opportunities

Strategic, high-visibility placements throughout the site — from homepage hero to mid-recipe units.

① Homepage Hero Banner970×90
② Recipe Grid Mid-Unit300×250
③ Mid-Recipe In-Content728×90
④ Pre-Footer Leaderboard970×250
⑤ Newsletter Inline Sponsor600×150

Placement Details

  • ① Homepage Hero — 50,000 monthly impressions. Highest-traffic position above the fold.
  • ② Recipe Grid Mid-Unit — Between recipe cards; high dwell-time position. 40K impressions.
  • ③ Mid-Recipe In-Content — Appears while readers are actively cooking. 35K impressions.
  • ④ Pre-Footer Leaderboard — Full-width, high-impact unit before newsletter. 45K impressions.
  • ⑤ Newsletter Inline — Reaches 8,000+ subscribers directly in inbox. 42% open rate.

Sponsored Recipe Integration

Your brand woven naturally into expert recipe content. Labeled as sponsored — trusted by our audience as editorial-quality. Available as standalone or as part of any partnership tier.

Advertising Packages

Direct advertising packages — no programmatic middleman. You negotiate directly with us for premium rates and custom creative.

Homepage Takeover

$1,200 per month
  • Hero banner (970×90) above the fold
  • Mid-page leaderboard unit
  • 1 recipe grid sponsored card
  • Logo in site navigation bar
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Recipe Section Sponsor

$800 per month
  • Mid-recipe in-content unit (all pages)
  • Recipe sidebar placement
  • 2 sponsored recipe integrations
  • Recipe category banner
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Newsletter Exclusive

$600 per month (4 issues)
  • Full-width sponsor slot in every weekly email
  • Custom subject line mention available
  • Click tracking and performance report
  • Creative support included
Inquire

Full Site + Newsletter

$2,200 per month (best value)
  • All homepage placements
  • All recipe placements
  • Newsletter exclusivity (4 issues)
  • 3 sponsored recipe integrations
  • Monthly strategy call
Inquire

Download the Full Media Kit PDF

Complete audience data, rate card, ad specs, and sample placements — everything you need to pitch internally.

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